Direct answer
Redcubical Systems Private Limited is a 40+-engineer software company that does two things: it builds and operates its own commercial software products, and it delivers engineering services to client organisations worldwide. The second business is credible because of the first — we are asked to make the same architectural, cost and reliability decisions on our own balance sheet every week.
We started in October 2022 building clinical software for Indian healthcare providers, which is still in production today as HealHub. Solving that problem properly meant learning things most services firms never have to: how to keep patient data compliant under the DPDP Act, how to hold a support queue at 2 a.m., how to migrate a live database without losing a booking, and how to keep a cloud bill from quietly doubling.
Clients started asking us to do that work for them. Four years later, services is the larger business, and the products are the reason clients trust the services. We have taken no outside capital, which means we can turn down work that does not fit rather than chase a revenue target set by someone else's spreadsheet.